Check out the complex details here.
Showing posts with label bhm 2011. Show all posts
Showing posts with label bhm 2011. Show all posts
Tuesday, February 28, 2012
Tuesday, March 08, 2011
8592: Belated Black History Month Moment.
When asked how he felt about losing his job on CBS series Two and a Half Men, Charlie Sheen paraphrased Martin Luther King Jr. by hollering, “Free at last, free at last!” The Apocalypse is now officially upon us.
Monday, February 28, 2011
8568: BHM 2011—Playboy Black Issue (NSFW).
OK, technically, the French Playboy Black Issue launched before BHM, but it didn’t arrive in the U.S. until February.
Sunday, February 27, 2011
8562: BHM 2011—Wells Fargo.
Wells Fargo must be experiencing financial difficulties—they could only afford a black and white, half-page BHM ad.
Saturday, February 26, 2011
8560: BHM 2011—Ad Council And UNCF.
The Ad Council and UNCF scooped up this ad again—which has a 2008 copyright. Time to invent a new Black inventors message.
Friday, February 25, 2011
Thursday, February 24, 2011
8555: BHM 2011—Life Always.
Check out the details via Gothamist. Maybe next year, Life Always will stick with the standard concepts featuring Black inventors or the MLK National Memorial.
Wednesday, February 23, 2011
Tuesday, February 22, 2011
8542: BHM 2011—Allstate.
Allstate presents the annual Black inventors concept—including Dr. Martin Luther King, Jr., President Barack Obama and Dennis Haysbert.
Monday, February 21, 2011
8537: BHM 2011—MetLife.
MetLife continues to celebrate BHM with Snoopy—but still no sign of Franklin.
Sunday, February 20, 2011
Saturday, February 19, 2011
8530: BHM 2011—Pepsi Max.
This Pepsi Max commercial probably wasn’t intended to be a BHM spot, but Rep. Sheila Jackson Lee turned it into one.
Of course, America’s favorite drug addict-radio personality weighed in.
As did Bill O’Reilly—who took the stereotypical route of finding a Black woman to insist the commercial was not demeaning at all. Why Falafel Boy feels qualified to comment on anything regarding any woman of any color only demonstrates the asshole’s arrogance.
Quick, somebody get a quote from Don Imus to complete The Three Stooges of Cultural Cluelessness.
8527: Social Media Mammy.
Adweek reported Aunt Jemima has launched a new social media campaign. Is the unveiling during Black History Month just a coincidence? Perhaps the brand can complement its cutting-edge marketing efforts with a new symbol that doesn’t inspire thoughts of slavery.
Aunt Jemima Deconstructs the Pancake (and More)
New campaign shows consumers how its products are made
By Steve McClellan
You know what they say about sausage—the end result might be great (if you like sausage), but it’s probably best to avoid watching how it’s made or you’ll likely lose your appetite.
Well, one of America’s oldest brands, Aunt Jemima, is taking the opposite tack with a first ever social media campaign that kicks off today and that goes out of its way to show consumers exactly how the pancakes and other menu items from its frozen breakfasts division are made. Turns out it’s similar to the way consumers make them at home, except for the huge freezer that preps the flapjacks, waffles and other food items for packaging and delivery. (And the pots, pans and utensils are a little bigger too).
The core of the campaign—developed by PR firm Weber Shandwick—is a series of videos appearing on the brand’s new Facebook page, featuring veteran Aunt Jemima employees who describe the “just like homemade process” and the people behind it. The company held a contest to determine which employees would be featured in the videos and they’ll be appearing at numerous events throughout the coming year.
The campaign will also have an extensive online ad component to drive people to the page, where they can access (and with any luck on the client’s part virally spread) the videos. Coupons and recipes are also available at the page.
“The goal is really to share with America how we make our pancakes, waffles and French toast, which is exactly the way you do it at home,” said Andy Reichgut, vp of marketing, Pinnacle Foods, which has marketed the brand since 1996. (Aunt Jemima was established in 1889).
“We’re proud of the process we use and we think it’s a totally unique point of difference for our brand,” Reichgut said.
In addition to the Facebook page, there will be a Twitter handle (@LiveFromTheLine), said Reichgut, “so that we can engage with our fans and have a two-way conversation.”
The core target: families with harried weekday mornings, or pretty much everybody. While it will evolve over time, said Reichgut, the social campaign will go on “in perpetuity. We think this is our communication going forward. This is just the beginning.”
Friday, February 18, 2011
Thursday, February 17, 2011
8521: Walgreens Makes Amends For BHM…?
Target Market News reported that Walgreens will be celebrating Black History Month by spotlighting products from Black-owned businesses. Other Walgreens-related moments in Black History include the $24 million settlement for a lawsuit charging discrimination against Black employees and BHM sales promoting skin lighteners and cotton balls.
Walgreens showcases products from black-owned businesses during February
Select Walgreens stores across the country will give special recognition to its African-American vendor partners throughout Black History Month this February as part of its Community Corner initiative showcasing products produced by black-owned businesses.
The initiative, now in its second year, allows Walgreens consumers to easily identify products by African-American vendors through displays, in-store signage and announcements, national print and radio advertisements, in-store product demonstrations and a new Community Corner sticker that will be placed on each featured item.
Read the full story here.
8519: BHM 2011—Chicago Sun-Times.
The Chicago Sun-Times has been celebrating BHM with daily profiles of prominent Blacks. Yet the newspaper doesn’t seem fully dedicated to the effort, as the tributes tend to get buried deep in the publication. For example, Wednesday’s salute to Nat King Cole was wedged between ads for a discount hobby store and carpet remnants outlet—as well as an obituary for a dolphin.
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