Thursday, February 17, 2011

8521: Walgreens Makes Amends For BHM…?

Target Market News reported that Walgreens will be celebrating Black History Month by spotlighting products from Black-owned businesses. Other Walgreens-related moments in Black History include the $24 million settlement for a lawsuit charging discrimination against Black employees and BHM sales promoting skin lighteners and cotton balls.

Walgreens showcases products from black-owned businesses during February

Select Walgreens stores across the country will give special recognition to its African-American vendor partners throughout Black History Month this February as part of its Community Corner initiative showcasing products produced by black-owned businesses.

The initiative, now in its second year, allows Walgreens consumers to easily identify products by African-American vendors through displays, in-store signage and announcements, national print and radio advertisements, in-store product demonstrations and a new Community Corner sticker that will be placed on each featured item.

Read the full story here.

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