Thursday, February 24, 2011
8554: Cannes Lions For Liars.
Advertising Age reported on the award-winning stupidity surrounding the 2011 Cannes Lions International Advertising Festival. This year, the event has dropped the honor for interactive agency of the year. However, the gala fest will hand out a new trophy for holding company of the year. Can it get more pathetically patronizing than that? Wait, here’s a better idea. Give a statuette for diverse agency of the year. Perhaps the allure of a coveted Lion will inspire agencies to strive for an inclusive workplace. Of course, Madison Avenue firms would likely submit scam entries, loading their staff figures with receptionists, janitors, mailroom attendants, security guards, elevator operators and chief diversity officers.