17657: Mickey D’s Says Uber Deserves A Brake Today.

 

Advertising Age published Bloomberg News content reporting Mickey D’s named Uber “the preferred delivery partner” for orders made via Mickey D’s app.

The arrangement makes sense, as lots of Uber drivers are clowns.

McDonald’s names Uber a preferred partner, edging out DoorDash

By Natalie Lung, Bloomberg News

McDonald’s Corp. will prioritize Uber Technologies Inc. over DoorDash Inc. to fulfill orders placed on the fast-food chain’s app in 14 countries, ratcheting up a rivalry between the delivery services.

Uber will be “the preferred delivery partner” for orders placed through the McDonald’s app in markets including the U.S., U.K., Australia, Belgium, Canada, France and Germany, the companies stated Monday. McDonald’s has previously dispatched orders using either Uber or DoorDash. The new agreement gives Uber precedence in the specified locales.

The move bolsters Uber Direct, the ride-hailing company’s white-label delivery service that lets merchants deliver via Uber through their own channels. It also gives Uber access to a massive pool of customers: McDonald’s has more than 45 million loyalty members in the U.S. through its app.

Uber is looking for ways to add more customers as competition with DoorDash heats up. In late October, DoorDash announced plans to acquire grocery delivery service Instacart. Last week, Uber and Amazon.com Inc. countered with a new delivery partnership for Prime subscribers—sparking the biggest decline in DoorDash shares in a year.

As part of the multiyear partnership, Uber and McDonald’s will offer joint perks across their services. McDonald’s rewards members in some markets, for example, will be able to redeem points for discounts on Uber rides for a limited time. Future benefits may include earning McDonald’s rewards from orders placed through the Uber platform.

McDonald’s will continue to be available as a restaurant option on both Uber’s and DoorDash’s apps.

The burger chain is looking for faster growth, especially following three quarters of same-store sales weakness in the U.S. McDonald’s is recalibrating its value strategy while working to convince franchisees to sign on to a new strategic plan that includes restaurant redesigns and streamlined kitchens so staff can prepare food more efficiently.