Adweek reported DDB North America CEO Wendy Clark hired the company’s first Chief People Officer—Britt Hayes—who just happens to be a White woman. Perhaps the title should really be Chief White People Officer. Prior to joining DDB, Hayes worked for other White advertising agencies. Her new role includes overseeing diversity initiatives. Based on the exclusivity at DDB, handling the diversity duties shouldn’t exceed 1% of her professional time.
DDB North America Names Its First Chief People Officer
Britt Hayes will report to CEO Wendy Clark
By Erik Oster
DDB North America hired Britt Hayes to fill the newly-created position of chief people officer.
In the role, Hayes will oversee talent and development programs, diversity initiatives and recruitment, working closely with leaders from the network’s 17 North American offices while reporting to DDB North America CEO Wendy Clark.
“At the very core of our business is people. Nothing works in our agencies, or in our industry for that matter, without talented people and the bright ideas and brilliant work they create,” Clark said in a statement. “Britt is a proven and accomplished business leader. Her ability to identify, nurture and develop talented people to create the best work of their careers is exactly what was so compelling about having Britt join us at DDB. I am genuinely delighted to welcome such a talented woman and leader to our executive team.”
“I’m thrilled to be joining DDB at such an exciting time,” Hayes added. “Wendy, Ari and the leadership team have such a clear vision for the modern agency model, and I’m honored to be part of building a team with so much momentum behind it.”
Hayes joins DDB from Grey Group, where she has spent a little over a year serving as executive director, creative management, following over five years with JWT as director of creative management and head of creative talent. She arrives at DDB with 18 years of related experience, and she was named on The Adweek 50 list of top influencers for 2012 while at JWT.
Hayes’ appointment follows the arrival of Ari Weiss as DDB North American chief creative officer in December and the announcement last month that Toygar Bazarkaya would join DDB’s dedicated McDonald’s unit, We Are Unlimited, as CCO beginning on May 15.