15529: One School @ One Year = One Photo Op.

 

Adweek reported One School—hatched in partnership with Spotify and The One Club—celebrated its inaugural year by training 84 Black creatives and recording an 80% hiring rate for graduates. Considering that One School is a free 16-week portfolio school, the results seem extraordinary.

 

Then again, recruiting entry-level minorities is a slam dunk routinely executed by even the most mediocre players. Why can’t The One Club leverage its privileged influence to ignite an employment spike for mid- and senior-level Blacks?

 

And how do the figures from One School compare with the success rates of MAIP, High School for IAM, BrandLab or other education-based heat shields? The retention numbers will mark the true measure of progressive victory.

 

Check back in one year…