One more thing on The One Club heat shield—One School—designed to teach Black students how to succeed in Adland. The special website section declares, “16 weeks. 10 briefs. 1 dope book.”
“We didn’t have to do this; it cost us a lot of time, energy and manpower. But it was the right thing to do,” boasted The One Club CEO Kevin Swanepoel about the minority program.
Okay, but maybe next time the manpower should include a proofreader. Word.
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