15282: Hill Holliday Is A Zealous Zig-Zagging Zoo—Zowie!

 

AgencySpy posted on Hill Holliday, where they went on a minority hiring spree by naming a new CCO, Head of Account Operations and SVP Equity, Diversity and Inclusion. Of course they did. “Hill Holliday has a history of zigging when others zag,” gushed Hill Holliday Chairman and CEO Karen Kaplan. “We’re making big moves and investments now to ensure that we have the right talent and the right tools to emerge from 2020 even stronger than we went in, and that our work will be even more resonant, relevant and connected to culture.” Of course they will. Although boasting about zigging versus zagging is zany, as nearly every White advertising agency is zipping to acquire non-Whites, mostly to avoid getting zapped by client diversity demands. Plus, appointing a new SVP Equity, Diversity and Inclusion is zagging along with everyone else—and kinda odd considering Hill Holliday hired an SVP of Diversity and Talent Management in 2018 who only lasted seven months. Is it another paradoxical example of being unable to retain the minorities charged with revving up minority recruitment and retention? The zig-zagging zeitgeist is inducing zzz…

 

Hill Holliday Hires Arnold, DDB and Havas Vet as CCO

 

By Erik Oster

 

Hill Holliday has hired 25-year industry veteran Icaro Doria as its new chief creative.

 

Doria arrives at Hill Holliday after less than a year as global CCO for Havas Health & You.

 

“I’d like to extend a heartfelt thank you to the entire team at Havas Health and You,” Doria said in a statement. “The opportunity to join Hill Holliday and partner with [chairman, CEO] Karen Kaplan and her leadership team is an absolute honor. Hill Holliday has both an incredible creative legacy and a very bright future. I can’t wait to see what we’ll be able do together.”

 

Before joining Havas Health & You, Doria spent over two years as U.S. CCO for Arnold, during which time he also served on the Havas global creative council. Over the course of the past decade, he has also served as CCO for DDB New York and W+K São Paulo, where he was also a founding partner. Dorias has worked with clients including Coca-Cola, Diageo, Heineken, Hilton Hotels, Old Spice and Nike during his 25 years in advertising.

 

“Icaro is a flat-out superstar,” Hill Holliday president Chris Wallrapp said in a statement. “He’s got all the tools a modern CCO needs to succeed, and he brings an infectious energy to absolutely everything he does. As an agency, we’re all about embracing change, and Icaro is a game changer.”

 

In addition to Doria, Hill Holliday recently hired Aisha Losche from Publicis as svp, equity, diversity and inclusion and Marco Castro as head of account operations.

 

“Hill Holliday has a history of zigging when others zag,” Kaplan said in a statement. “We’re making big moves and investments now to ensure that we have the right talent and the right tools to emerge from 2020 even stronger than we went in, and that our work will be even more resonant, relevant and connected to culture.”