Adweek apparently—and apparently because actually viewing the content is not worth the subscription fee—spun the ADCOLOR® study slightly differently than Ad Age. As the image above displays, “Adcolor’s Latest Study Reveals Effective Ways To Retain Diverse Talent.” Is it correct to use “Reveals” for stating common knowledge and common sense?
Ad Age listed the “Effective Ways” revealed by the ADCOLOR® study as urging White advertising agencies to: 1) provide mentors of color; 2) establish heat shields like ERGs and; 3) publicly publish diversity data. Um, ADCOLOR® Founder Tiffany R. Warren showed sycophantic support when her former employer—Omnicom—repeatedly refused to share EEO-1 data for years.
If ADCOLOR® really knew the secret formula for bringing DE&I progress to the industry, wouldn’t they have transformed Adland at least a decade ago?
Sorry, but the “Effective Ways” have historically proven ineffective—and ADCOLOR® continues to resemble the enterprise described by Nathan Young.
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