15797: CSI—Wunderman Thompson Health And WPP.

 

Comments left at MultiCultClassics posts prompted extending the CSI—Campaign Shittiness Investigation—of We Love You to Health, the patronizing and privileged promotion pooped out by Wunderman Thompson Health and WPP.

 

Exhibit A: The We Love You to Health campaign image is a royalty-free stock photograph. Does this mean that WPP Racial Equity Program grants show unfair favoritism to audiences—i.e., do White women divertsity promotions receive grant money while Black promotions are granted crumbs?

 

But wait, it gets worse. Although the photographer is a Black woman, she hails from South Africa, meaning the pregnant models might not be American. In short, a heat shield promoting healthcare equity for U.S. Black women features foreign talent. Hey, good thing that all Black people look alike. At least to culturally clueless White people.

 

Exhibit B: A comment left at the previous post charges WPP with shady global allocation and discriminatory distribution of the $30 million earmarked for diversity do-gooding. Is the corporate investment perpetuating systemic inequality? Seems like WPP is declaring, “We Love You to Wealth.”

 

Exhibit C: The exhibits above might also explain why Wunderman Thompson Health executives gushed over how the campaign was inspired by insights, analysis and research that are common knowledge and common sense. Anyone could have gained enlightenment by simply paying minimal attention during Black History Month 2022, where the theme was Black Health and Wellness.