Celebrating 2011 with 11 more observations from 2010.
• News Flash! Diversity efforts on Madison Avenue don’t receive enough funding. Or enough attention, organization, commitment, intelligence, etc. Except when it involves creative filmmaking.
• In March, Adweek reported that four Madison Avenue advertising agencies—Y&R, Saatchi & Saatchi, Avrett Free Ginsberg and G2—failed to meet self-imposed diversity hiring goals. In April, Adweek reported the figures were revised to indicate Y&R actually exceeded its goals. Hopefully, the recalculations did not require adding security, mailroom attendants and janitorial staffers.
• The One Club took offense to an Advertising Age story, reading criticism where none existed. The exclusive awards organization ultimately showed its ideas for diversity don’t deserve a Gold Pencil for originality.
• Three Stooges: The Denver Egotist presented ignorance that could only be denied by an egomaniac; JWT honcho Bob Jeffrey said Mad Men is a recruitment tool; Advertising Week female executive panel declared glass ceiling is no longer a problem—these broads must be dumb blondes.
• Will Madison Avenue minority youth outreach programs eventually target embryos?
• Procter & Gamble rates its advertising agencies with a Green Scorecard—yet the mega-client continues to ignore their partners’ Whiteness.
• Madison Avenue sees great opportunities in Africa. African Americans, not so much.
• Ogilvy & Mammies.
• The Dove Real Beauty campaign seeks, well, real beauties.
• Don’t expect Jim Edwards and GlobalHue executives to vacation together in Bermuda.
• After 62 years, the Advertising Hall of Fame® found a worthy Latino. ¡Ay, caramba!
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