Advertising Age’s GoodWorks published a fluff piece on Yum! Brands World Hunger Relief initiative, “which raises awareness and funds for [United Nations World Food Programme] and other hunger relief organizations as well as stimulating volunteerism.” OK, it’s undoubtedly a noble and necessary endeavor. But it’s odd that a corporation is passionately fighting hunger while fueling obesity. Yum! worries about starvation in Kenya and opens a KFC there too. And the company declared, “Just $1 provides four meals for hungry people who desperately need our help.” Is that an impoverished country’s version of The Fourth Meal from Taco Bell? The Yum! Brands executive behind the Ad Age story insists his company’s hunger-related efforts are not about marketing products. Yeah, but they sure serve up lots of self-promotion on the subject.
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