Sunday, September 10, 2006

Essay 1051


Don’t mean to blow things out of proportion, but the obesity epidemic is rooted in corporations’ hunger for profit.


The Dunkin’ Donuts Website features this mantra:

How everyday people get things done, every day.

What are the keys to getting things done? A can-do attitude, of course. And a quick stop at Dunkin’ Donuts. Whether you need a delicious cup of coffee, a quick snack on the go, or an icy cold beverage, Dunkin’ Donuts helps you tackle any task at hand.

Mom and dads. Students and senior citizens. Blue collar, white collar, and every collar inbetween. Dunkin’ Donuts is how everyday people get things done, every day.


Taco Bell invents The Fourth Meal — the new meal between dinner and breakfast — to hype its late-night hours. The ultimate result: The Fourth Chin.


Mickey D’s counters its new salad items with the Snack Wrap, a fried chicken strip doused with lettuce, cheddar jack cheese and ranch sauce — all crammed in a soft flour tortilla. Plus, the House of Ronald continues to drag its feet on replacing the trans fat-laden cooking oil used for French fries, despite a court mandate. Did Mayor McCheese grant them a pardon?


KFC claims to address customers’ desire for portability by launching Famous Bowls, a cornucopia of crap dumped into a plastic bin. Perhaps the fast feeder was actually satisfying customers’ desire for portliness.


Sara Lee introduces the latest campaign for its sugary stuff with the tagline, “The Joy of Eating.” Focus groups probably preferred it over, “Binge Until Your Butt Blows.” Nobody doesn’t like Sara Lee. Except Jenny Craig, Richard Simmons and a host of others.


At this rate, Subway’s Jared may start a successful venture selling his old pants to a literally growing American audience.

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