Monday, October 25, 2010
8097: More Yuck From Yum! Brands.
Yum! Brands is responsible for some bizarre promotions. For example, the recent KFC and Susan G. Komen team-up ignited plenty of criticism. But the latest humanitarian effort is nothing short of obscene, particularly when viewing the questionable media placement in Parade magazine. The first advertisement spotlights the From Hunger To Hope campaign. Turn the page and you’ll discover a coupon for a Free Doublicious from KFC. Remember, Yum! Brands has also hatched things like the infamous KFC Double Down and The Fourth Meal at Taco Bell. To play the concerned corporation in impoverished countries while hyping ultra-gluttony at home displays hypocrisy of the highest order. Yum! Brands wants to have its Chocolate Chip Cake and eat it too.
Labels:
bullshit,
draftfcb,
obesity,
yum brands
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