Friday, October 01, 2010

8018: That’s So Pro-Gay.


Wanted to briefly overreact to the AdweekMedia Real Time Advertising Week coverage of the GLAAD Media Awards in Advertising event. Specifically, the story’s headline reads:

Levi’s, Progressive lead pack at GLAAD awards honoring pro-gay advertising

Why use the “pro-gay” qualifier? Granted, Madison Avenue has produced advertising that some deemed anti-gay, but those instances usually resulted from cultural cluelessness versus covert or blatant bias. Are minority agencies creating work that should be labeled pro-Black, pro-Latino, pro-Asian American, etc.? Is the typical Mad Ave shop pro-White?

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