Kotex and Kathy Griffin are teaming up for a 5-episode Web series titled, “Project Makeunder.” Kraft and Anita Renfroe are running the “You Gotta LOL” Web series. BeingGirl and other girls are launching the “Talk It Out” Web series—sponsored by Tampax tampons and Always sanitary pads. There’s something inherently lazy about these digital efforts, as if the wannabe viral videos are buying entertainment value versus actually conceiving an entertaining concept.
Kraft’s director of consumer relationship marketing, content, strategy and integration Julie Fleischer said her company’s videos are designed to “find other relevant and compelling conversations we can have with our customers” besides the typical recipes. Um, a macaroni and cheese recipe would be more compelling than this shit. Ms. Fleischer also acknowledged that “there’s an extraordinarily fine line” between entertainment and an ad. OK, but this stuff is neither entertaining nor advertising. And the attempts at comedy are, well, laughable.
No comments:
Post a Comment