10895: The French Love Hip Hop.

Business Insider spotlighted the top viral mobile video from Samsung featuring JayFunk—demonstrating that the French love hip hop too.

10086: Viral Video Or Advertisement?

Jetpacks thinks A Black Woman Places A Fast Food Order is a little too polished, and may have been done with Mickey D’s involvement. It sure is a tribute to lots of the fast feeder’s colored commercials—although without the heavy-handed writing. You be the judge.

9160: Man, This Is Weak.

Ironically, Ask The Expert is unquestionably amateurish.

8928: Catcalls For Summer’s Eve.

The new “viral video” and accompanying website quietly sponsored by Summer’s Eve constitute one of the most blatant examples in recent history of a client being conned by the worst hucksters in our industry.


For years, Summer’s Eve has aired thoroughly lame spots that demonstrated the advertiser was pretty outdated and out of touch with its audience—and the stuff provided inspiration for endless spoofs too.


In 2010, Summer’s Eve actually produced messaging that essentially told women they could get ahead in the workplace by cleaning their private parts regularly. The negative public response prompted Summer’s Eve brand manager Angela Bryant to write, “I would like to first of all apologize if this ad in anyway has offended anyone. We are taking immediate next steps to remove the ad from circulation. We want you to know that Fleet Laboratories and the Summer’s Eve brand have the utmost respect for women. While we understand how some may come to an alternative conclusion regarding our recent ad, that was never our intention. Thank you.” It seemed as if the folks at Fleet were admitting to being, well, douchebags.


Now comes Carlton the Cat, marveling over vaginas with inane dialogue that can only have been conceived and crafted by a masturbation-addicted frat boy. Quick—somebody ask Angela Bryant how the campaign shows that “Fleet Laboratories and the Summer’s Eve brand have the utmost respect for women.” Sorry, this shit disrespects all of humanity. And house cats too.

The culprits responsible for the campaign remain anonymous for the time being. It’s safe to bet the work was created by a traditional advertising agency that is clueless about digital, a digital agency that is clueless about traditional advertising or a bunch of comedians clueless about digital, traditional advertising and comedy. Regardless, someone took advantage of a clueless client desperately seeking to gain credibility and hipness—yet ultimately buying a steaming pile of excrement that belongs in a litter box.

No amount of douching can remove the stink generated by this mess.

8084: Most Web Series Deserve Cancellation.

Kotex and Kathy Griffin are teaming up for a 5-episode Web series titled, “Project Makeunder.” Kraft and Anita Renfroe are running the “You Gotta LOL” Web series. BeingGirl and other girls are launching the “Talk It Out” Web series—sponsored by Tampax tampons and Always sanitary pads. There’s something inherently lazy about these digital efforts, as if the wannabe viral videos are buying entertainment value versus actually conceiving an entertaining concept.

Kraft’s director of consumer relationship marketing, content, strategy and integration Julie Fleischer said her company’s videos are designed to “find other relevant and compelling conversations we can have with our customers” besides the typical recipes. Um, a macaroni and cheese recipe would be more compelling than this shit. Ms. Fleischer also acknowledged that “there’s an extraordinarily fine line” between entertainment and an ad. OK, but this stuff is neither entertaining nor advertising. And the attempts at comedy are, well, laughable.