According to the Advertising Week events calendar, Thursday was the premier of Pursuit of Passion. The calendar entry read:
The Pursuit Of Passion And Diversity In Advertising
Presented by the 4A's & VCU Brandcenter
Event Description
A film screening & discussion on the industry’s greatest challenge.
So far, there hasn’t been any news on the happening. Even the AdweekMedia Real Time Advertising Week site makes zero mention of the event. Guess “the industry’s greatest challenge” is too challenging to cover.
2 comments:
Jimmy Smith is the only black ecd at a general market agency in the industry right? Ive been in the industry 5 years & he's like the only black ECD or CD I've heard of. There should be like a list of these guys, its a small world, there may be more, but who knows.
I wondered too the next day why no one mentioned anything. Despite the lack of follow up from the press after the screening, I do know that the film was very well received.
More than 200 industry folks were there and based on the feedback I heard, everyone thought the effort was worthwhile. Now, the true measure of success for this film, and the diversity in advertising issue in general, is whether the industry can and will sustain support programs from here on out. We must create a bridge between raising awareness and creating opportunities.
Cecilia Gorman
www.passion4advertising.com
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