AgencySpy posted about two hires at We Are Unlimited—Max Geraldo and Bruno Guimaraes—who likely address the restless ambition of DDB North America CEO and President Wendy Clark “to be as diversely inclusive as the marketplace that we serve on behalf of our clients. Period.” Then again, Geraldo and Guimaraes originally hail from Brazil, the new Sweden for recruiters servicing White advertising agencies. To date, it looks like Clark’s action plan involves enlisting White women and Brazilians. Which makes her bold declaration unlimited bullshit. Period.
In my personal experience, American agencies love hiring white Brazilians because it lets them feel good about diversity without having to go through the effort of hiring someone local and black.
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