The General Market ad shows the Kleenex being hurled like a snowball. The Latino version? A soccerball, of course.
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2 comments:
Because Hispanics like soccer.
Normally, this would be a smartass reply. Sadly, this was what a DOM of a major brand said to me recently during a presentation on their plans for the year.
hey, it might be true that lots of them like soccer. doesn't mean you have to force it into every ad.
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