Pablo Buffagni will be the only U.S. Hispanic agency creative to head to the Cannes Lions International Festival of Creativity as a judge this year. Mr. Buffagni, who joined independent Hispanic shop Grupo Gallegos earlier this month as chief creative officer, will be a member of the outdoor jury.
Mr. Buffagni, who is often behind the campaigns featuring the most creative use of media in the U.S. Hispanic market, joined Grupo Gallegos after 10 years at Conill, Saatchi & Saatchi’s U.S. Hispanic agency.
Two years ago, while at Conill, he won the first Gold Lion in the film category for a U.S. Hispanic agency, for Argentina’s New Line Cinema film festival.
Another U.S. judge with a Latin background, Alfonso Marian, moved to New York last August from Spain but works for a general-market agency as chief creative officer of OgilvyOne. Mr. Marian previously spent seven years at Shackleton, a Spanish creative shop he joined in 2004 as partner and executive creative director. He will judge the Direct Lions.
Last year, two creatives from U.S. Hispanic agencies were Cannes judges. Sergio Alcocer, president-chief creative officer of LatinWorks, Ad Age’s Multicultural Agency of the Year winner this year, served on the press jury. And Laurence Klinger, exec VP-chief creative officer at Leo Burnett’s Chicago-based Hispanic shop Lapiz, was on the radio jury, a year after Lapiz won two Gold Lions for a radio spot for Procter & Gamble’s Bounty paper towels.