A visitor took offense to parts of MultiCultClassics’ review of AMC series The Pitch. Here are the highlights of the gripe:
You rightly bemoan the lack of diversity in agencies like McKinney. (Although the fact that most of the creatives working on the pitch seems to have escaped you. Or don’t women count?) But apparently you have no compunction about discriminating against people based solely on their age.
Why is ageism any more acceptable than racism or sexism? All discrimination is wrong. There are incredibly talented creatives over 40 and even 50. Should you cast them aside just because they may have a few grey hairs or wrinkles? What is this, “Logan's Run?”
OK, to avoid completely rehashing past posts, MultiCultClassics will respond with topline statements and links.
Q. Which group has most benefited from affirmative action?
A. White women. And this certainly holds true in the advertising industry, where White women are pretty well represented in the majority of departments. Granted, there appears to be a dearth of dames in creative director roles, although the McKinney GCD spotlighted in The Pitch proved female creative honchos do exist. Ironically, the theme of the infamous Neil French rant has seemingly been consistently corroborated by White women—including the McKinney GCD. So when it comes to diversity, White women do not count.
MultiCultClassics does not discriminate against people based solely on their age. Boomers and Old White Guys have been criticized at this blog, but primarily for their outdated attitudes and behaviors, which have little to do with how old they are. BTW, the characters on The Pitch displayed age-related bias by giving the assignment to “younger” staffers. Additionally, MultiCultClassics has noted the hypocrisy of elder adpeople crying ageism now that they are in the cultural crosshairs, despite having spent their careers turning blind eyes and deaf ears while nearly every minority group has faced blatant discrimination in our industry. Former passive bigots are suddenly accusing everyone else of bigotry.
For the record, the barbs directed at the participants on The Pitch were not intended for Tracy Wong. The man is clearly an authentic, relevant leader. On the program, he inspired his team to do their thang, provided direction and resources, and finally supported and promoted their efforts. Take a close look at the performances of the McKinney bigwigs. The GCD didn’t offer a single meaningful contribution, while the CCO clumsily forced himself into the process. They made a point to assign the project to “younger” writers and art directors, and then effectively stifled their creativity. McKinney was lucky to encounter conservative, culturally clueless clients and seal a victory, yet the win doesn’t negate their stupidity. The North Carolina-based shop may succeed on reality TV, but actual reality is probably another story.