Advertising Age reported on the propaganda created by the American Beverage Association (see above), which insists that soft drinks are not contributing to obesity. The ad is a clever twist on CDC research, turning the statistics into “facts” to support the cola cause. Plus, the association contends they’ve “been doing our part to help curb obesity by offering more products in smaller portions and lower or no calories.” Right. Forget the fact, for example, that Coca-Cola’s greatest sales come from its partnerships with Mickey D’s and Burger King—where portions are super-sized and served alongside quadruple cheeseburgers and fries. Ordering ultra-super-sized extra value meals with a diet soda sorta negates the caloric count of the beverage, no?
Beverage Association Ad Cites CDC; Bloomberg Declares ‘Doughnut Day’
Proclamation Unveiled Along With One-Foot Entenmann’s Doughnuts
By Ken Wheaton
On Thursday, New York City Mayor Michael Bloomberg declared war on soda and other sugary drinks. On Friday, the Nanny in Chief will proclaim “Doughnut Day.”
Large sodas may kill you quicker than the Ebola virus, but a 1-foot-in-diameter doughnut just means more delicious goodness for everyone.
Or, as New York Deputy Mayor Linda Gibbs put it: “The celebratory events, the naming days in honor of individuals or items, or frivolities that are fun and … are quite distinct from a public-health agenda.”
Meanwhile, the American Beverage Association is taking out a full-page ad in Friday papers quoting CDC research about soda-related obesity. Among other things, the ad states: “The facts make it clear—beverage calories and added sugars have decreased for more than a decade, while the CDC reports obesity rates continue to climb.”