Was AMC series The Pitch the worst advertising-related program ever? Finding potential contenders for the dubious honor requires quite a stroll down memory lane.
In 1972, The Don Rickles Show polluted the airwaves for only 13 episodes, featuring the insulting comic as account executive Don Robinson, an adman struggling to deal with modern society. Alas, even pre-Happy Days Erin Moran co-starring as his daughter Janie couldn’t help the CBS series win ratings against ABC’s popular Love, American Style.
In 1977, ABC shat out On Our Own, starring Maria Bonino and Julia Peters as an art director-copywriter team working in a New York advertising agency. Anybody remember this classic? Didn’t think so. It’s tough to hate a program that no one can recall.
The 2009 TNT series Trust Me is the closest legitimate rival for being the most awful. Eric McCormack and Tom Cavanaugh managed to accurately capture the modern Chicago ad scene—that is, the entire mess sucked. However, the cast was significantly more attractive than the goons who participated weekly on The Pitch.
Yet the AMC original series succeeded in embarrassing the industry like never before. Mediocre adpeople looked completely talentless. Contrived and clichéd campaigns were presented with pride. The creative process was thoroughly disrespected. In the end, The Pitch truly earned the title of worst advertising-related program ever.