Draftfcb tried jumping the shark—but wound up killing it.
Jim Edwards at Business Insider reported on the death of a shark that occurred during a Draftfcb commercial shoot for Kmart—an account that went into review in January. Citing a Los Angeles Times story, Edwards went on to reveal the agency actually sought to acquire a second shark after the first one died. Maybe Draftfcb workers tapped client SeaWorld for connections. The American Humane Society has launched an investigation. Wonder if the probe will expose the inhumane sharks mismanaging the shitty shop.