Business Insider reported the Ford Figo ads from India allegedly turned out to be a scam campaign. However, there are some odd points to consider. For starters, who authorized the illustrations, which appear to be pretty professional? Plus, check out the official statement from WPP (the ads were created by a JWT shop):
“We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. These were never intended for paid publication and should never have been created, let alone uploaded to the internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation.”
So the ads “were never intended for paid publication.” But were they intended for other promotional activities? It’s not like any WWP agency is above producing scam ads for awards or other scheming purposes. Oh, and to imply that the ad network has “standards of professionalism and decency” is ridiculous too. Wonder if the creative culprits were stuffed into a car trunk and eventually dumped out onto a darkened street.