Wednesday, February 27, 2019

14549: Diversity Clichés Delivered Dully.

Adweek published a perspective from RAPP New York President Justin Thomas-Copeland, who presented the standard argument for greater Black representation in adland. Sadly, Thomas-Copeland offered the same opinions and “solutions” that have been churned out for decades without success. Perhaps it’s because Thomas-Copeland spent much of his career in foreign countries including the U.K., which seemingly has worse diversity dilemmas than the U.S. advertising industry. Or maybe it’s because RAPP is a White enterprise with a history of controversy and cultural cluelessness. Whatever. Appropriately, the article was illustrated with the clichéd and contrived stock image above.

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