A blog visitor left a comment for the post highlighting the Advertising Age progress report on advertisers’ and White media firms’ pledges to boost investments with Black-owned media.
The comment essentially blasted the pledges as being false promises and bullshit practices, emphasizing that many of the advertisers and White media firms are satisfying their DE&I initiatives by steering the lion’s share—or liars’ share—of funds to White-women-owned enterprises instead of minority-owned media. In short, the advertisers and White media firms are engaging in divertsity versus diversity.
Given all the controversies and improprieties involving the media industry in recent years, you’d think folks would be more cautious about extending the list of dastardly deeds. Or maybe it just underscores the integrity deficit and borderline criminality in the field.
Worse yet, it might show the utter lack of respect for racial and ethnic minorities—as well as systemic racism demonstrated by the Caucasian corporate comfort with crumbs.
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