16665: Brief Examination Of Brief Writing.

 

The American Marketing Association presented an online workshop titled, “How to Write a Powerful Creative Brief.”

 

The event was led by the CEO of Gurulocity, a consultancy that also offers the Ultimate Guide to Writing a Creative Brief—and has probably never produced an advertisement.

 

Regardless, it’s somewhat appropriate that an organization likely predominately comprised of White marketers would partner with a consultancy whose name is culturally clueless.

 

The scenario calls for a revised creative brief.