According to Wikipedia, Superside is a subscription design service that provides design at scale for enterprises and scale-ups.
The Superside website boasts:
The better way to get design done
Get creative that performs. Plug into world-class design talent powered by AI to make your team faster, more efficient, and scalable.
A more likely description would be Superside is a crowdsourcing freelancer outhouse, undoubtedly taking advantage of desperate creatives willing to work for minimal hourly rates or miniscule project fees.
Sounds like a lazy solution for brands with no desire to hire a White advertising agency and/or no funds to launch a White in-house studio.
Superside claims to offer world-class talent—meaning its roster probably includes Victors & Spoils castoffs.
And while the talent is powered by AI—whatever that means—the illustration for its advertisement (depicted above) could have been rendered via AI, no? BTW, did anyone check with the Frida Kahlo Corporation for copyright approval?
Then again, cultural appropriation never considers the rights of the appropriated.
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