Adweek published content with a headline and subhead reading: American Eagle Ad Controversy Hasn’t Driven Sales, Early Data Suggests—More than three weeks after its Sydney Sweeney campaign lit the internet on fire, the retailer’s market share remains flat.
About a week ago, Adweek published content with a headline and subhead reading: American Eagle Sees Biggest Daily Jump in 25 Years After Trump Backs Sydney Sweeney Ad—The president’s support pushed the brand’s stock up 24% on Monday.
So, what’s the real headline?
Sydney Sweeney hasn’t got great-selling genes—or jeans.

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