Wednesday, August 13, 2025

17153: Headlining American Eagle Sales, Stock, And Sex Appeal.

 

Adweek published content with a headline and subhead reading: American Eagle Ad Controversy Hasn’t Driven Sales, Early Data SuggestsMore than three weeks after its Sydney Sweeney campaign lit the internet on fire, the retailer’s market share remains flat.

 

About a week ago, Adweek published content with a headline and subhead reading: American Eagle Sees Biggest Daily Jump in 25 Years After Trump Backs Sydney Sweeney AdThe president’s support pushed the brand’s stock up 24% on Monday.

 

So, what’s the real headline?

 

Sydney Sweeney hasn’t got great-selling genes—or jeans.

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