Here’s a quick follow-up to the previous post spotlighting the ANA marketing word of the year.
Authenticity came in as the close runner-up to AI. However, the second-place word referred to Authenticity relating to AI-generated content.
For ANA members attempting to connect with non-White audiences, Authenticity will continue to be lacking.
Ditto Authenticity as it applies to DEIBA+ and being your authentic self in the workplace.
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