The 2019 Bloomberg Gender-Equality Index included White holding company WPP on the list of 230 enterprises. This is actually a victory for the WPP PR department churning out patronizing propaganda. After all, has anybody at Bloomberg been following the JWT antics featuring wild discrimination lawsuits and wilder gender pay gaps? Sister agencies aren’t exactly sister-friendly either. Sorry, WPP has hardly been a choirboy to the girls.
WPP CEO Mark Read gushed, “As we continue to build a culture at WPP that is inclusive, collaborative and diverse in our talent and in the work we create, we’re proud to be recognised in the Gender-Equality Index as a leader in our industry.” Hey, IPG also claimed to be recognized as a diversity and inclusion leader. Too bad such advertising agency claims aren’t held to the same legal scrutiny as advertising claims.
WPP is one of the holding companies that protested the most that they couldn't possibly count racial diversity stats, it was tooooo harrrrrd. And could harm them.
ReplyDeleteBut gender diversity stats? They were willing to count and share down to the tiniest detail and document and PR the hell out of it, as seen here.
It shows the holding companies have the ability, but not the desire, to treat racial diversity with the same white glove treatment they give gender diversity that primarily benefits white women.
Looks like POC in advertising aren't the only ones fed up with ad agency divertsity.
ReplyDeletehttps://www.campaignlive.co.uk/article/valuable-500-diversish-amv-bbdo/1523861