Adweek presented a podcast featuring Procter & Gamble Chief Brand Officer Marc Pritchard and Facebook CMO Antonio Lucio, which could have been titled, “Divertsity and Divertisement Dumb and Dumber Duo.” Adweek declared the dimwits are “setting new industry standards.” Yes, new standards for hypocrisy and bullshit. The trade journal should have added Verizon CMO Diego Scotti to complete The Three Stooges of the status quo. Don’t bother listening to the gibberish and jabber. Appropriately, these guys are all talk.
P&G CBO Marc Pritchard and Facebook CMO Antonio Lucio Setting New Industry Standards
By Nadine Dietz
What happens when you bring two of the most influential marketing leaders in the world together on one podcast? I just had to find out, which is why I invited Marc Pritchard, CBO of Procter & Gamble and Antonio Lucio, CMO of Facebook to come together to interview each other in this very special CMO Moves Duos episode.
I had a front-row seat as Marc and Antonio dove deep into the topics driving the industry today, starting with an intriguing update on the challenges they face today in their respective organizations. One would think that a 182-year-old company and a 15-year-old company would be worlds apart. Also, the role of Chief Brand Officer and the Chief Marketing Officer would have fundamentally different objectives. And being “B2C” vs “B2B(&C)” would certainly be a dividing factor. Alas, the camaraderie, mutual respect, and alignment on what is most important for brands and marketing today was incredible and how both are championing their customers and consumers in new ways, as well as working well together for industry advancement.
We’ve all heard from or read about Marc and Antonio individually on the importance of transparency, trust, diversity, inclusion, credibility, reinvention and responsibility. Hearing them discuss the topics together and the rationale behind their shared perspectives only further underscores their impact in our marketing community and provides all of us a blueprint for becoming the best leaders we can be.
These two men both had, for years, and still have, the ability to actually change the industry, and did nothing except spout hot air.
ReplyDeleteThey could have held agencies accountable for actually hiring and contracting POC, but let it slide.
Talking about diversity in lieu of doing anything tangible makes these two just as ineffective as the agencies they've given a free pass to.