DiversityInc.com exposes Adweek and Advertising Age for the publications’ “dearth of diverse imagery.” The critical article details the abysmal lack of people with disabilities and people of color in both magazines. DiversityInc.com literally scoured through recent issues for photos of the disabled and minorities—and ultimately found few to none.
Lawd today! What a shocker!
DiversityInc.com declares Advertising Age and Adweek “don’t reflect reality.” In the publications’ defense, the content really does reflect the audience.
If you conducted the same experiment on magazines like Jet and Ebony, the results would be similar—albeit in the opposite direction.
So if publications are targeting an industry where minorities are barely visible, why should anyone be surprised over the DiversityInc.com report?
Don’t find fault with Adweek and Advertising Age.
The real problem lies with the Advertising Industry.
(View the full article at DiversityInc.com today!)