Tuesday, January 06, 2009

6316: Ogilvy On Advertising 2009.

From Ogilvy On Advertising, David Ogilvy on Firing:

Agencies used to fire people at the drop of a hat. Stirling Getchel’s otherwise admirable agency had a turnover in staff of 137 percent in one year. Another agency fired a copywriter because he dared to talk to the boss in the men’s room. Today the boot is on the other foot. The people who work in agencies are lamentably nomadic. I recently hired a 40-year-old copywriter who had already changed jobs eleven times.

Ogilvy & Mather fired up to 10 percent of its staff today, with some rumors estimating the headcount at over 300. How times have changed.

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