Wednesday, December 11, 2013

11636: Shhhhit From Special K.

Special K produced this lame video that comes off as a poor woman’s Dove Real Beauty concept, examining how women “fat talk” about their figures. Um, if women are indeed obsessed about their bodies—and incidentally, there are different cultural attitudes about body image not being acknowledged by the Special K video—it’s mostly fueled by advertisers like Special K and Dove. After all, these brands have historically depicted female models reflecting ideal White beauty standards. Plus, The video feels forced and staged, with “real” women that resemble advertising agency account executives.

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