Steve Stoute Adds New Leaders to Translation
Fills the roles of president, creative chief
By Andrew McMains
Steve Stoute is restocking his leadership ranks at Translation with veterans of the agency and marketer worlds.
Joining as president is Nils Peyron, a former account leader at McCann Erickson and Ogilvy & Mather who most recently was chief marketing officer at Toms shoes. Peyron fills a vacancy left by the November 2012 exit of Leeann Leahy.
John Norman, meanwhile, is coming aboard as partner and chief creative officer. In the creative role, Norman, who has been CCO of TBWA\C\D in Playa del Rey, Calif. since August 2012 [see related story here], succeeds Chris Cereda, who left Translation in the spring of 2013.
Norman and Peyron become part of a management team that includes chief strategy officer John Greene and Stoute, the founder and CEO. The New York-based agency works for the likes of State Farm, Anheuser-Busch InBev, McDonald’s and Coca-Cola.
Reflecting on his new leaders, Stoute said, in a statement, that “John and Nils get what we are: a nimble, innovative partner to companies who want to update or overhaul their brands without losing the essence of who they are.”
Stoute added that “with my business acumen, John’s creative talent and Nils’ management style, we will build a world-class creative agency unlike anything this industry has ever seen.”