Campaign published a perspective titled, “How to be a chief creative officer,” written by Saatchi & Saatchi London Chief Creative Officer Kate Stanners. The White woman opened by stating:
The world is very different from when I started out as a creative. I was part of an all-female team, and remember being turned away from agencies because “we’ve already got one of you” — meaning a woman — or even two in the creative department. At Gold Greenlees Trott, I was one of only three women the whole time I worked there.
There are 21 women in the creative department here. It’s not quite 50/50, but we are getting there. It’s important, because women bring a different perspective and you need a creative department to be full of diverse individuals.
Stanners’ observations underscore the bullshit behind the alleged dearth of dames in adland. She admits “we are getting there” with gender equality, yet makes zero mention regarding the ratio of racial and ethnic minorities at Saatchi & Saatchi. She believes “it’s important, because women bring a different perspective and you need a creative department full of diverse individuals,” but she fails to consider how non-Whites might be included in the equation.
If you really want to learn how to be a chief creative officer, begin by embracing the cultural cluelessness and self-absorbed character defects displayed by White people like Stanners.