Digiday interviewed Google UK Head of Commercial Marketing Nishma Robb, focusing on the company’s alleged commitment to diversity. However, Robb seemed to indicate Google—like the advertising industry—is defining diversity as a gender issue.
“I’ve worked in the industry for over 20 years, and it certainly used to be a lonely place for women,” said Robb. “It actually isn’t anymore but the job is far from done. We do a lot to champion women at Google and diversity in general, but it’s also important to look externally and ensure we as an industry are developing a strong pipeline of diverse talent, particularly from a technology point of view. How do we get more girls and women in general interested in tech careers?”
Sorry, but if Google is serious about fostering inclusiveness—and Robb is being charged with making it happen—the company should terminate the idiot effective immediately. Sure, it would be an initial loss in the gender and minority figures, but replacing her with someone actually qualified to ignite change ought to be the goal. Robb’s position on promoting women displays her ignorance. While the Google workforce being only 30 percent female is definitely not good, its underrepresentation of Latinos at 3 percent and Blacks at 2 percent is considerably worse. Honestly, those stats make Madison Avenue look like a multicultural Mecca. Boosting the number of women at Google dodges, diverts, deflects, distracts and denies the real dilemma.