Looks like the 4As recently updated its website, unintentionally and perfectly reflecting the White advertising industry it allegedly represents. That is, the website displays a complete cluelessness regarding digital. The trade organization ought to consider connecting with Steve Krug and/or peruse the latest version of Krug’s classic book, Don’t Make Me Think. Right now, there is no UX in AAAA.org. The copy and content suck too. The website does, however, accurately mirror the White advertising industry’s current stance on diversity. In short, the 4As have fully embraced diverted diversity, literally and figuratively putting women ahead of all other minorities. Oh, and the section on diversity and inclusion is nearly impossible to find too.