(MultiCultClassics credits ESPN’s C’MON MAN! for sparking this semi-regular blog series.)
BBDO Worldwide President and CEO Andrew Robertson expressed his commitment to the idea saying, “the pursuit of gender equality is something Antonio and I have discussed a lot over the years, and not just because of business. I have two daughters and he has five. He knows about BBDO’s commitment to double the number of female senior creative leaders we have in one year and obviously supports it. His initiative to formalize an action plan on his business is something we welcome.”
Sorry, but Robertson is a culturally clueless liar and fucking moron.
First of all, Robertson is supposed to be focused on true diversity versus promoting White women, as his agency and Omnicom promised to address the chronic exclusivity 10 years ago. To date, BBDO’s greatest accomplishments in the area involve smokescreens like a Diversity Development Advisory Committee, a comic book and sending Chief Creative Officer David Lubars to Here Are All The Black People events. The actual results of these half-assed efforts are unknown, as Omnicom refuses to share its EEO-1 data. For Robertson to position himself and BBDO as genuinely concerned and committed to progress demonstrates dishonesty, hypocrisy and idiocy of the highest order.
C’MON WHITE MAN!