Advertising Age asked, “After the Rise of ‘Femvertising,’ Is ‘Oldvertising’ the Next Big Thing?” Probably. Just as White women have hijacked the diversity discussion, Old White Guys are primed to follow close behind. And Oldvertising will be followed by LGBTvertising, Disabledvertising and a host of other allegedly marginalized segments—while Multicultural Advertising continues to receive crumbs.
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There is no end to the other kinds of diversity (Diversity of Thought! LGBTVersity! Oldvertising! WorkingMomVertising!) that ad agencies will jump on the bandwagon of if it means they don't ever have to address racial diversity.
It boggles my mind that the industry has now shifted even the Pepsi Kendall Jenner screwup away from the primarily if not entirely white team that created it (because you know that is what caused it at the end of the day) to "if we only had more diversity of thought and experiences at the table!"
Which is just one of those coded phrases for "more white men and especially white women doing the same 'ol, same 'ol work inside of ad agencies they've always done, except now we've labeled them as having "diversity of though."
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