“The Cancer of Advertising (It’s killing us.)” is the title of a LinkedIn post by Social Strategist & Experiential Practitioner Brittany Adams, who presents a medical metaphor for the discrimination that has diminished Black representation in the advertising industry. Adams’ cancer comparison is a tad heavy-handed, and probably not the best way to frame matters. After all, cancer is a group of diseases that usually attack people indiscriminately. The dearth of diversity in adland is rooted in bias—and mostly conscious versus unconscious. It’s not cancer. Rather, it’s cultural cluelessness. It’s a conspiracy. It’s a crime.
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