Advertising Age published a super lengthy report on Super Bowl advertising and declared, “Super Bowl LIX advertisers appear to be dialing back efforts around diversity and inclusion.”
Reflecting Adland’s diminishing DEIBA+ dedication, most brands asked to participate in Ad Age’s survey declined—only 14 of 58 brands with in-game commercials responded. And many respondents delivered performative PR versus specific data.
In short, racial, ethnic, generational, and gender identity representation across all angles—concept, casting, directing, execution, etc.—sucked.
This is not news; but rather, an annual event—staged during Black History Month to boot.
For Adland, systemic racism is an unbeatable, unchallenged, undisputed dynasty.
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