MediaPost reported WPP Media was named integrated media agency for KFC and Pizza Hut in Singapore, allegedly after a competitive shootout.
The four-sentence report stated spending for the brands was not disclosed; plus, incumbents and competitors were not identified.
Was the victory sealed via Corporate Cultural Collusion, cronyism, or colonization? Probably a conspiratorial combination of all three.
WPP Media Wins KFC, Pizza Hut Singapore Assignments
By Steve McClellan
WPP Media has been appointed integrated media agency for KFC Singapore and Pizza Hut Singapore, following a competitive pitch.
The agency’s remit includes media strategy, planning, and buying for both brands across the market.
Spending was not disclosed, and the incumbents on the account were not identified.
WPP Media has existing relationships with both brands, working with them in parts of Europe, Asia Pacific, and other regions.
No comments:
Post a Comment