Adweek spotlighted the launch of WPP Commerce, an integrated team that will collaborate across the single White operating company’s four outhouses: WPP Media, WPP Creative, WPP Enterprise Solutions, and WPP Production.
The trade journal reported, “The creation of WPP Commerce is the first step in the holding company’s two-year turnaround plan”—aka Eviscerate28. Adweek apparently forgot the news it recently published stating WPP is no longer a holding company.
Whatever. It means drones handling commerce-related duties (e.g., shopper marketing and display design) won’t find themselves pruned like PR practitioners or others that don’t fit in the publicly undisclosed WPP strategic vision—pending identifying redundancies and restructuring RIFs.
WPP Commerce will be led by a White man who formerly ran a forgettable White retail marketing agency in the WPP network.
This poses the £14.2 million question for WPP CEO Cindy Rose: Does WPP Commerce—along with WPP Media, WPP Creative, WPP Enterprise Solutions, and WPP Production—offer distinct and better services versus competitive holding companies?
Sorry, but WPP Commerce is just another generic choice on a cluttered corporate commerce shelf.
No comments:
Post a Comment