More About Advertising wondered about WPP Enterprise Solutions, a unit in the global flaming dumpster, newly launched with self-promotional hype full of technobabble and straight-up bullshit.
Much of the pitch appears to be lifted from recent Harvard Business Review articles. Is it AI-generated content or blatant plagiarism?
Clients should avoid seeking solutions from an enterprise seemingly incapable of solving its own problems—or clearly articulating its offerings, benefits, and value in original style.
That’s Advertising 101. Ask anyone at WPP White advertising agency Ogilvy, named Network of the Year at Cannes Lions International Festival of Creativity.
Just saying.
WPP launches Enterprise Solutions – in Nerdish
By MAA Staff
WPP is launching its new Enterprise Solutions suite, one of the pillars of Cindy Rose’s new WPP. At least that’s what we think it is. One thing we’re learning about techies is that they protect their cult with a private language which only they understand and which excludes most of us.
This is what Enterprise Solutions does (is the nomenclature like water solutions for plumbers?)
AI Transformation Consulting – Helping organisations realise AI value through strategic advisory, architecture and agentic systems.
Agentic Commerce – Converting brand equity and product truth into
machine-readable signals that shape how AI agents discover, evaluate and
recommend brands.
Owned Intelligence – Converting client-owned data into strategic, AI-ready
competitive assets that fuel brand-specific and commercially-attributable
results.
Adaptive, Real-time Relationships – Pairing first-party data with AI to
anticipate and personalise every interaction, deepening loyalty and growing
lifetime value.
Intelligent Content – A closed-loop operating system that plans, produces and
activates content using intelligent automation.
Does anyone know what, if anything this means? Translator please.
No comments:
Post a Comment