The previous post about Equinox and its White advertising agency perpetuating racist Asian stereotypes warrants additional commentary.
Advertising Age spotlighted creators who criticized Equinox via Instagram and TikTok, including Eunnuri Lee and Ed Choi.
Lee—who boasts 108K Instagram followers and 237K TikTok followers—skewered Equinox and the responsible advertising team, ultimately vowing to boycott the fitness brand.
Choi—who boasts 322K Instagram followers and 680K TikTok followers—went directly after the Equinox Chief Marketing Officer and Chief Digital Officer, calling her out by name and blasting her professional credentials.
Creators and influencers have infiltrated Adland, delivering content, promoting brands, and wielding considerable power.
Yet can they impact progressive change, succeeding where trade organizations, clients, protesting insiders, legal advocates, and politicians have failed? That is, can they bring DEIBA+ to Adland?
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