Pepsi becomes the latest brand to tap graffiti. Why do advertisers believe integrating their product into urban artwork is a legitimate concept?
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May
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3 comments:
whatever sells baby! little do they know that 'the market' doesn't appreciate being 'the mark'.
It's not advertising--it's sponsoring the arts. Get it?
This - will - backfire.
Hey Pepsi, two words:
Chevy Tahoe.
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